Louis Latour is synonymous with the great reds of Burgundy. It is the biggest, most well-known wine estate in Burgundy, producing 150 different types of wines annually, each in its distinctly heavy and elegant bottles. A total of 8.5 million bottles are produced each year, with one million of these consisting of Pinot Noir.
From father to son
Louis Latour believes in the strength of a family business, keeping it within the Latours since 1797. The winemaking has been passed from father to son for 11 generations, building on the stability of family tradition and adding a dash of innovation as each successor comes on board. Louis Latour is currently run by the 7th “Louis”, Louis-Fabrice Latour.
The Latours are a traditional “négociant-éléveur”, meaning that they purchase grapes and wines from suppliers to be aged, blended and bottled in their cellars. The result? An undefeated advantage of controlling each step in the lifecycle of their wines, from bud breaks to bottling. This allows for consistent quality from one vintage to the next, a quality apparent in each glass of Louis Latour that you savour.
Bigger and better
Today, Louis Latour owns a massive 115 acres spread across 21 appellations of the Côte d’Or, a majority of which are Premier and Grand Crus. The Latours pioneered the creation of single varietal vins de pays with the Ardèche & Grand Ardèche Chardonnays, Domaine de Valmoissine Pinot Noir and “Duet” Chardonnay-Viognier. The knowledge and experience of 200 years of making Chardonnay and Pinot Noir in Burgundy has given birth to its wines that boast a superb quality for the price you pay.
There has been some ongoing controversy about Louis Latour’s red wines. The reds are all flash pasteurised by heating them to 70°C for three seconds before bottling. Critics have debated about whether this impacts quality – But the rising sales and established reputation of Louis Latour wines have spoken for themselves.The reds are noble and full, a resplendent ruby with a taste that combines grace and vigour. And when people start debating your winemaking techniques, you know that you have made your name in the winemaking world.
Louis Latour has been on the tip of the tongue for a new generation of wine consumers who are keen to know if the glass (or bottle) they enjoy is derived from a responsible wine-making process. Latour was recently been accepted into the Forum de l’Agriculture Raisonnée Respectueuse de l’Environnement or FARRE, an organisation advocating environmental farming techniques. The Latours are working on developing alternative methods for disease and virus control that do away with insecticides, gradually introducing natural pest control methods. Latour also pride themselves in making their own oak barrels which enhances the wine’s flavour tremendously. The barrel-making process is reserved for the finest craftsmen, with each one requiring up to eight man-hours to make. So you know that every drop of wine you enjoy comes from a safe, eco-friendly environment.